Short Essay Questions

•The importance of convergence to the film industry.
Converngence is two media industries that are working together to make and promote a film or another media product. for example, a film industry converging with a game industry to produce a game which is similar to the film. This is important to film industry because both companys will promote each other and gain a wider audiance.
Convergence is important within the film industry because; it is a financial income, by the film company joing with gameing companies and toy companies, this will bring in more money as they will get a share of the profit made. As well as this some people may see the products that have been brought out, such as a game that contains real footage or clips of the film in the advert and then people will want to see the film after seeing an advert for the game which is based on the film - therefore bringing more money to the film company.

•How might convergence affect the production, distribution, marketing and exhibition.

•How might convergence affect the way audiences ‘consume’ films?
Convergence can affect the audiences consume films because films can be brought on either bluray or DVD, and depending on which one the audience buys the film on, will depend on how they "consume" it, for example, a DVD can not be watched on high-defenition, where as a Bluray would be a better quality of vewing, and if an audience watchs the film on a Bluray, or on Sky Movies HD, my personal oppinion is that they will enjoy the film alot more, because of the quality of the film that they are watching is alot higher then it would just to watch it on normal telly or on a DVD.